Marketing Hospitality
Tom Powers author Cathy H C Hsu author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:4th Feb '02
Currently unavailable, and unfortunately no date known when it will be back
The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
ISBN: 9780471348856
Dimensions: 244mm x 198mm x 29mm
Weight: 833g
384 pages
3rd edition