Hospitality Sales
A Marketing Approach
Margaret Shaw author Susan V Morris author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:20th Sep '99
Currently unavailable, and unfortunately no date known when it will be back
For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well.
Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.
ISBN: 9780471296799
Dimensions: 236mm x 198mm x 29mm
Weight: 901g
352 pages