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Dollars and Events

How to Succeed in the Special Events Business

Frank Supovitz author Joe Goldblatt author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:16th Mar '99

Currently unavailable, and unfortunately no date known when it will be back

Dollars and Events cover

"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry’s pioneers and visionaries, has truly legitimized what has been a cottage industry—and today is a huge global business that produces results. This work will ‘shift the gear’ to greater awareness and professionalism for those in this business today and those who want to be a part of its future." —William Morton, Chairman and Chief Executive, The Jack Morton Company "Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events." —John Baragona, Publisher, Event Solutions "A practical, thorough, and inspirational how-to guide for the industry." —Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You’ll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You’ll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You’ll also find:

  • Advice and direction from outstanding special events entrepreneurs and intrepreneurs
  • Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
  • End-of-chapter activities to help you learn by doing
Whether you are starting your own special events business, running or working in an established firm, or involved in the...

ISBN: 9780471249573

Dimensions: 239mm x 163mm x 25mm

Weight: 662g

320 pages