Henry and Edsel
The Creation of the Ford Empire
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:10th Oct '03
Currently unavailable, and unfortunately no date known when it will be back
The epic struggle between a father and son and the building of a worldwide business empire In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers. Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.
"...engrossing history and that Bak gives new life to the well-known story of industrialist Henry Ford. " (Publishers Weekly, August 18, 2003) "This work is valuable as both a sociological and a psychological study, and business and automotive historians will also be intgerested." (Library Journal, September 15, 2003) "...the book is rich in detail..." (Director, January 2004) "...good at illuminating the often ridiculous quarrels between the pair..." (Focus, February 2004) "...offers a new perspective on the human drama that changed the shape of Ford...must reading for anyone interested in business..." (Bolton Evening News, 11 March 2004)
ISBN: 9780471234876
Dimensions: 242mm x 164mm x 23mm
Weight: 630g
314 pages