Restaurant Marketing for Owners and Managers
Patti J Shock author John T Bowen author John M Stefanelli author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:7th Nov '03
Currently unavailable, and unfortunately no date known when it will be back
This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.
ISBN: 9780471226277
Dimensions: 226mm x 145mm x 18mm
Weight: 340g
240 pages