Kellogg on Integrated Marketing
Dawn Iacobucci editor Bobby J Calder editor
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:29th Nov '02
Currently unavailable, and unfortunately no date known when it will be back
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
"...competently tackles a wide range of important issues..." (Marketing, February 2004)
ISBN: 9780471204763
Dimensions: 244mm x 164mm x 31mm
Weight: 553g
336 pages