Services Marketing

Kenneth E Clow author David L Kurtz author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:18th Nov '97

Currently unavailable, and unfortunately no date known when it will be back

Services Marketing cover

Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides www.wiley.com/college

ISBN: 9780471180340

Dimensions: 247mm x 194mm x 32mm

Weight: 1225g

596 pages