How to Conduct Your Own Survey

Don A Dillman author Priscilla Salant author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:13th Dec '94

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

How to Conduct Your Own Survey cover

A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more

ISBN: 9780471012672

Dimensions: 242mm x 194mm x 18mm

Weight: 624g

256 pages