Competitive Success
How Branding Adds Value
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:22nd Dec '09
Currently unavailable, and unfortunately no date known when it will be back
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
- Brand strategy
- Implementation
- Customer/brand insight
- Resource allocation
- Performance measurement
ISBN: 9780470998229
Dimensions: 231mm x 185mm x 23mm
Weight: 771g
422 pages