Competitive Success

How Branding Adds Value

John A Davis author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:22nd Dec '09

Currently unavailable, and unfortunately no date known when it will be back

Competitive Success cover

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement

ISBN: 9780470998229

Dimensions: 231mm x 185mm x 23mm

Weight: 771g

422 pages