Consumer Behaviour
Gordon Foxall author Ahmad Jamal author Martin M Evans author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:31st Mar '09
Should be back in stock very soon
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.
Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.
Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
ISBN: 9780470994658
Dimensions: 259mm x 196mm x 23mm
Weight: 1202g
576 pages
2nd edition