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High-Involvement Innovation

Building and Sustaining Competitive Advantage Through Continuous Change

John R Bessant author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:15th Apr '03

Currently unavailable, and unfortunately no date known when it will be back

High-Involvement Innovation cover

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities.  Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R&D, business development etc) they often ignore the contribution which the rest of the staff could make.  Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation.  High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.

ISBN: 9780470847077

Dimensions: 247mm x 170mm x 15mm

Weight: 397g

256 pages