Intangible Assets and Value Creation
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:20th Dec '02
Currently unavailable, and unfortunately no date known when it will be back
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
"…this book aims at a paradigm change in management and names good reasons and arguments for it…" (Controller Magazin, May 2002)
"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management…" (is-report, September 2002)
"…Daums suggestion…which unites the best concepts available in the market is brilliant and typical for times…" (Accounting, August 2002)
ISBN: 9780470845127
Dimensions: 242mm x 158mm x 30mm
Weight: 765g
444 pages