Welcome to the Creative Age
Bananas, Business and the Death of Marketing
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:27th Jun '02
Currently unavailable, and unfortunately no date known when it will be back
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002)
"…a highly entertaining and thought-provoking denunciation of what’s gone wrong with marketing…Mark’s easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting…" (www.theidm.com 4 November 2002)
"…anyone interested in our industry (marketing), and the society we help to create, should read this book…" (Research Magazine, February 2003)
ISBN: 9780470844991
Dimensions: 233mm x 163mm x 23mm
Weight: 567g
292 pages