New Consumer Marketing
Managing a Living Demand System
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:27th Jun '03
Currently unavailable, and unfortunately no date known when it will be back
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
“…(a) compact text” (International Journal of Market Research, Vol.47, No.2, 2005)
ISBN: 9780470844823
Dimensions: 232mm x 160mm x 19mm
Weight: 482g
224 pages