New Consumer Marketing

Managing a Living Demand System

Susan Baker author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:27th Jun '03

Currently unavailable, and unfortunately no date known when it will be back

New Consumer Marketing cover

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

“…(a) compact text” (International Journal of Market Research, Vol.47, No.2, 2005)

ISBN: 9780470844823

Dimensions: 232mm x 160mm x 19mm

Weight: 482g

224 pages