The Brand Gym

This practical guide, The Brand Gym, offers essential strategies for effective brand management and business growth, especially in challenging times.

In The Brand Gym, readers are presented with a clear and practical approach to brand management that can significantly enhance business performance. This guide serves as a source of inspiration for marketers looking to drive growth, especially in challenging economic conditions. The book is structured around eight 'workouts' designed to elevate skills in critical areas such as insight gathering, portfolio strategy, positioning, and innovation. Each workout is backed by real-world examples and insights from successful brand leaders, making the content highly relatable and applicable.

The authors draw on their extensive experience from over 100 brandgym projects conducted over the past eight years, ensuring that the tools and techniques offered are not only theoretical but also proven in practice. The insights come from industry giants like Tesco, T-Mobile, Unilever, and Procter & Gamble, who share their experiences, strategies, and the pitfalls to avoid. This collaboration provides readers with a well-rounded perspective on effective brand management.

Moreover, The Brand Gym includes 50% new or updated content that reflects the latest thinking on topics such as 'recession-proof branding' and effective communication strategies. The book also incorporates fresh research from marketing directors, highlighting key success factors that distinguish brand leaders from the competition. With contributions from influential marketing thinkers, this guide is a vital resource for anyone looking to enhance their brand management skills.