The Handbook of Media and Mass Communication Theory, 2 Volume Set
Robert S Fortner editor P Mark Fackler editor
Format:Hardback
Publisher:John Wiley and Sons Ltd
Published:25th Apr '14
Currently unavailable, and unfortunately no date known when it will be back
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
- Focuses on all aspects of current and classic theories and practices relating to media and mass communication
- Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
- Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
- Features coverage of a wide variety of theoretical perspectives
- Pays close attention to the use of theory in understanding new communication contexts, such as social media
2 Volumes
“This two-volume collection is a rich, comprehensive source of developing media theory. Original foundational essays focus on theory, and empirical analyses explore a wide range of case studies and their applications ... Unique for the current and comprehensive range of perspectives it offers, this set is a must read for those interested in having a broad understanding of the evolution and current state of theories in mass communication. Highly recommended. Upper-division undergraduates through faculty.” (Choice, 1 April 2015)
“This is a richly detailed set on media theory and its application in communication studies. While the focus is very much on its application in the media sphere, scholars in allied cultural and sociological disciplines will also find much they can adopt and adapt within their own work as well; broadening the appeal and readership likewise … Given that there is much within this work that will be of repeated use to students and faculty, purchase of this work by any academic library supporting these disciplines is one that should be strongly considered.” (Reference Reviews, 1 April 2015)
ISBN: 9780470675052
Dimensions: 254mm x 180mm x 58mm
Weight: 1878g
1008 pages