Advertising and Society
An Introduction
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:30th Aug '13
Currently unavailable, and unfortunately no date known when it will be back
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
"I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student's own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic." (Blog Business World, 24 September 2013)
ISBN: 9780470673096
Dimensions: 244mm x 172mm x 15mm
Weight: 481g
312 pages
2nd edition