Health Communication in the 21st Century
Kevin B Wright author Lisa Sparks author H Dan O'Hair author
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:7th Dec '12
Currently unavailable, and unfortunately no date known when it will be back
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.
- Fully revised second edition of this popular and authoritative text
- Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication
- New case studies, examples, and updated glossary keep the work relevant and student-friendly
- Provides effective strategies for healthcare organizations and individuals in communicating with patients
- Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright <
“Provides a general overview of a wide range of topics, from the micro level of communication between health provider and patient to mid-level issues of communication within a health care organization to the macro level of community-wide health campaigns. Particularly timely are chapters on communication and cultural diversity, technology, and the Affordable Care Act ... Summing Up: Recommended. Lower-division undergraduates and two-year technical program students; general readers.” (Choice, 1 August 2013)
ISBN: 9780470672723
Dimensions: 246mm x 192mm x 19mm
Weight: 617g
360 pages
2nd edition