The Handbook of Communication and Corporate Reputation
Format:Hardback
Publisher:John Wiley and Sons Ltd
Published:17th May '13
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£47.95(9781119061236)
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation <
ISBN: 9780470670989
Dimensions: 255mm x 178mm x 34mm
Weight: 1179g
656 pages