How Did I Get Here?
The Ascent of an Unlikely CEO
Tony Hawk author Pat Hawk author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:22nd Oct '10
Should be back in stock very soon
The most famous skateboarder ever shares the business secrets to his success!
He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.
Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.
Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.
Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?
"... entertaining review of his entrepreneurial endeavours." (Business Life, December 2010)
"This is no sham celebrity business book... packed with lessons for entrepreneurs." (Director, December 2010)
ISBN: 9780470631492
Dimensions: 231mm x 155mm x 20mm
Weight: 420g
208 pages