The Cornell School of Hotel Administration on Hospitality
Cutting Edge Thinking and Practice
Rohit Verma editor Michael C Sturman editor Jack B Corgel editor
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:6th May '11
Should be back in stock very soon
This cutting edge and comprehensive bookwith contributions from the star faculty of Cornell University's School of Hotel Administrationoffers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
Develop and manage a multinational career and become a leader in the hospitality industry
Maximize profits from franchise agreements, management contracts, and leases
Understand and predict customer choices, and motivate your staff to provide outstanding service
Manage hospitality businesses and the real estate underlying the businesses
Control costs, coordinate branding strategy, and manage operations across multiple locations
<
ISBN: 9780470554999
Dimensions: 231mm x 163mm x 43mm
Weight: 771g
512 pages