Internet Management for Nonprofits

Strategies, Tools and Trade Secrets

Ted Hart author James M Greenfield author Steve MacLaughlin author Philip H Geier author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:25th May '10

Currently unavailable, and unfortunately no date known when it will be back

Internet Management for Nonprofits cover

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

  • Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
  • Includes chapters written by leading Internet professionals
  • In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)

ISBN: 9780470539569

Dimensions: 259mm x 188mm x 33mm

Weight: 934g

432 pages