Critical Marketing
Issues in Contemporary Marketing
Douglas Brownlie editor Mark Tadajewski editor
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:20th Mar '08
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£53.95(9780470511985)
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
"...an illuminating look at today's marketing profession." The Marketer June 2008
ISBN: 9780470512005
Dimensions: 244mm x 168mm x 29mm
Weight: 851g
414 pages