Critical Marketing
Issues in Contemporary Marketing
Douglas Brownlie editor Mark Tadajewski editor
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:20th Mar '08
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£58.95(9780470512005)
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
ISBN: 9780470511985
Dimensions: 246mm x 171mm x 24mm
Weight: 765g
416 pages