Wake Me Up When the Data Is Over
How Organizations Use Stories to Drive Results
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:1st Dec '08
Currently unavailable, and unfortunately no date known when it will be back
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
ISBN: 9780470483305
Dimensions: 229mm x 152mm x 18mm
Weight: 472g
320 pages