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Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results

Lori L Silverman editor

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:1st Dec '08

Currently unavailable, and unfortunately no date known when it will be back

Wake Me Up When the Data Is Over cover

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

ISBN: 9780470483305

Dimensions: 229mm x 152mm x 18mm

Weight: 472g

320 pages