The Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Sarah Maxwell author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:8th Feb '08

Currently unavailable, and unfortunately no date known when it will be back

The Price is Wrong cover

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

"... will change your views about how pricing decisions are made and whether a price is really fair." (Supply Management, Thursday 22 May 2008)

ISBN: 9780470139097

Dimensions: 238mm x 161mm x 25mm

Weight: 449g

256 pages