Can We Do That?!
Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:2nd Jan '07
Currently unavailable, and unfortunately no date known when it will be back
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
ISBN: 9780470043929
Dimensions: 229mm x 156mm x 16mm
Weight: 275g
224 pages