Return on Ideas
A Practical Guide to Making Innovation Pay
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:13th Apr '07
Currently unavailable, and unfortunately no date known when it will be back
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.
The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
ISBN: 9780470028575
Dimensions: 244mm x 197mm x 24mm
Weight: 737g
280 pages