Customer Intelligence
From Data to Dialogue
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:18th Nov '05
Currently unavailable, and unfortunately no date known when it will be back
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"... this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"... succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
ISBN: 9780470018583
Dimensions: 229mm x 150mm x 20mm
Weight: 522g
280 pages