Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Laurie Young author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:28th Jul '05

Should be back in stock very soon

Marketing the Professional Services Firm cover

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)

"...An invaluable read..." (The Marketer (CIM), Feb 06)

ISBN: 9780470011737

Dimensions: 238mm x 163mm x 32mm

Weight: 851g

432 pages