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The Marketing of Academic, National and Public Libraries Worldwide

Marketing, Branding, Community Engagement

David Baker author Patrick Lo author

Format:Paperback

Publisher:Elsevier Science & Technology

Published:24th Oct '23

Should be back in stock very soon

The Marketing of Academic, National and Public Libraries Worldwide cover

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies

ISBN: 9780443134357

Dimensions: unknown

Weight: 1000g

786 pages