The Economics of Sport and Recreation
An Economic Analysis
Peter Taylor author Chris Gratton author
Format:Paperback
Publisher:Taylor & Francis Ltd
Currently unavailable, and unfortunately no date known when it will be back
The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting.
In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book.
Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.
'Economics of Sport and Recreationis a welcome addition to the very limited range of available introductory textbooks on the economics of sport. Its broad coverage of the sports industry as a whole, the accessibility of its informal style, and the strong emphasis throughout on empirical evidence and application, recommends it as a textbook for economics of sport modules within degree programmes characterized by inter-disciplinary approach such as sport management.' - Bill Gerrard, Local Government Studies
'A comprehensive examination of the economics of sports ... a very interesting and thought-provoking book.' - The International Journal of the History of Sport
'...a welcome addition to the limited range of introductory textbooks on the economics of sport. Its broad coverage of the sports industry, its accessibility and strong emphasis on empirical evidence and application, recommends it as a textbook for programmes such as sport management.' - Bill Gerrard, Local Government Studies
'A comprehensive examination ... a very interesting and thought-provoking book.' - The International Journal of the History of Sport
ISBN: 9780419189602
Dimensions: unknown
Weight: 362g
244 pages
2nd edition