Branding New York

This book explores New York City's evolution into a brand and its impact on urban politics and public life, highlighting branding as a political strategy rather than merely a marketing tactic.

Branding New York explores the evolution of New York City as a prominent brand and examines its impact on urban politics and public life. The author, Greenberg, delves into the significance of branding in shaping the city’s identity and reveals how this process has transformed the way urban issues are addressed. She argues that the branding of New York was not merely a marketing initiative; it served as a political strategy that prioritized market-oriented solutions over traditional social objectives.

Throughout the book, Greenberg highlights the crucial role of image in urban history, identifying the key players involved in the production of the city's brand. By analyzing various branding efforts, she illustrates the profound consequences that these strategies have had on the city's governance and public perception. The narrative emphasizes that the creation of New York's brand was a complex interplay of various interests, each contributing to the city's image and its political landscape.

In addition to its insightful analysis, Branding New York has been recognized for its contributions to the field of urban sociology, winning the 2009 Robert Park Book Award for the best Community and Urban Sociology book. This recognition underscores the book's significance in understanding the intricate relationship between branding, urban politics, and the public sphere, making it a vital resource for anyone interested in the dynamics of city branding and its broader implications.