Sport and the Media
Managing the Nexus
Matthew Nicholson author Merryn Sherwood author Anthony Kerr author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:22nd Jun '15
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£180.00(9780415839815)
Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.
Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
ISBN: 9780415839822
Dimensions: unknown
Weight: 566g
304 pages
2nd edition