Marketing and the Common Good

"This thought-provoking, interdisciplinary collection of essays primarily by Notre Dame faculty explores marketing through an ethical lens. The book addresses four major topic areas: societal aspects of marketing and consumption; social and ethical thought; sustainability; and public policy issues. Specifically, the essays center on how marketing affects society, and they are broken down into separate parts that cover the societal aspects of marketing and consumption, Catholic social thought issues in marketing, and sustainability, public policy, and ethical issues in marketing. While each article is a separate piece of research by individual faculty members, collectively the essays spotlight pressing issues of marketing that should not be ignored, but rather highlighted by marketing educators. By exploring the wider relationship of marketing within the ethical and moral economy and its implications for the common good, the essays would be appropriate as supplemental readings for both upper-level marketing undergraduates and graduate students. Summing Up: Recommended. Upper-division undergraduates and above." --N. E. Furlow, Marymount University, CHOICE January 2015