Advertising, The Uneasy Persuasion (RLE Advertising)

Its Dubious Impact on American Society

Michael Schudson author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:21st Mar '13

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Advertising, The Uneasy Persuasion (RLE Advertising) cover

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review

First published in 1984.

ISBN: 9780415817936

Dimensions: unknown

Weight: 780g

336 pages