The Management of International Tourism (RLE Tourism)
Michael Brooke author Peter Buckley author Stephen F Witt author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:7th Dec '12
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9781138007666)
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
ISBN: 9780415812689
Dimensions: unknown
Weight: 536g
222 pages