Marketing in the Service Industries
Marketing Service Inds
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:10th Jun '14
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£120.00(9780714632704)
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
ISBN: 9780415761185
Dimensions: unknown
Weight: 272g
224 pages