Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Peter W Turnbull editor Jean-Paul Valla editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:21st Mar '14
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£145.00(9780415658126)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
ISBN: 9780415752169
Dimensions: unknown
Weight: 453g
324 pages