e-Marketing

Applications of Information Technology and the Internet within Marketing

Cor Molenaar author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:21st Oct '11

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

e-Marketing cover

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

ISBN: 9780415677271

Dimensions: unknown

Weight: 630g

252 pages