Encoding the Olympics

This comprehensive analysis of media responses during the 2008 Beijing Olympics offers unique insights into global perspectives on the event. Encoding the Olympics is an essential resource.

This book examines the worldwide media responses to the 2008 Beijing Olympic Games across three significant stages: the torch relay, the opening and closing ceremonies, and the competitions themselves. By focusing on these key moments, the text provides a thorough analysis of how various media outlets portrayed the event, reflecting cultural attitudes and international perspectives.

Encoding the Olympics assembles a diverse group of media experts from around the globe, offering a comprehensive review of the media's impact on the Beijing Olympics. Commissioned by the International Olympic Committee, this pioneering comparative study represents the largest endeavor in Olympic Games research to date. The contributors include media commentators, political analysts, journalists, and scholars from various fields, all collaborating to present a panoramic view of media responses to this significant global event.

The book serves as an invaluable resource for multiple audiences, including academic institutions, media public relations agencies, and international NGOs. Encoding the Olympics stands out as an encyclopedic study that not only documents the media's portrayal of the Olympics but also offers insights into cross-cultural communications and the sociology of sport. This volume represents an unprecedented analysis of global media responses to a mega-sporting event, making it a vital addition to the literature on sports and media studies.