Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Peter W Turnbull editor Jean-Paul Valla editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:27th Nov '12
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9780415752169)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
ISBN: 9780415658126
Dimensions: unknown
Weight: 453g
324 pages