The Routledge Companion to the Future of Marketing
Luiz Moutinho editor Enrique Bigné editor Ajay K Manrai editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:17th Dec '13
Currently unavailable, and unfortunately no date known when it will be back
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are in the midst of a changing marketing paradigm, moving us from a concern with growth, to a concern with conservation and social justice. I hope that all marketers taste this rich souffle of new ideas and add their own contributions.
Philip Kotler,
Kellogg School of Management, Northwestern University, USAThis volume provides a futurist perspective to emerging topics in marketing, written by leading marketing scholars, including views on biomarketing, social media and digital connectivity, agent-based modeling and other new methodologies – even new ways of looking at marketing itself.
Anthony Di Benedetto, Temple University, USA
This books is a unique collection of the opinions on the future of marketing from some of the very best marketing researchers in the world!
Bernd Skiera, University of Frankfurt, Germany
ISBN: 9780415625920
Dimensions: unknown
Weight: 1036g
474 pages