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Introduction to Communication Studies

John Fiske author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:30th Sep '10

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Introduction to Communication Studies cover

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field."British Book News

ISBN: 9780415596480

Dimensions: unknown

Weight: 620g

196 pages

3rd edition