Routledge Handbook of Political Marketing

This handbook provides a thorough exploration of political marketing, featuring contributions from experts and addressing key themes relevant to the field. The Routledge Handbook of Political Marketing is essential for scholars and practitioners alike.

The Routledge Handbook of Political Marketing offers a comprehensive overview of the evolving landscape of political marketing, recognized as a pivotal force in contemporary electoral strategies. With the Obama campaign often cited as a benchmark for successful political marketing, this handbook delves into the implications of such strategies on the relationship between political entities and their constituents. It serves as an essential resource for both scholars and practitioners, aiming to shape the future of research in this dynamic field.

This handbook features contributions from a diverse range of international experts, providing insights into emerging trends and established practices within political marketing. Each chapter is meticulously structured to cover key themes, including market understanding, branding strategies, and the essential role of internal marketing. Such a cohesive approach ensures that readers gain a well-rounded perspective on the various facets of political marketing.

In addition to theoretical discussions, the Routledge Handbook of Political Marketing emphasizes practical applications and real-world case studies. By examining how political leaders and parties communicate with the public, the handbook highlights the critical nature of effective marketing in shaping policy delivery and leadership. This blend of academic rigor and practical relevance makes it a valuable addition to the literature on political marketing, appealing to both seasoned scholars and newcomers to the field.