Intellectual Property Asset Management

This book offers essential insights into managing intellectual property assets for business students, emphasizing the importance of understanding IP rights and their strategic use.

In today's knowledge-intensive economies, intellectual assets are becoming increasingly vital to a company's balance sheet. There is a growing global recognition that for businesses to foster innovation and stimulate economic growth, they must fully acknowledge and leverage their intellectual assets. The capacity to innovate swiftly and effectively is now deemed essential, with many breakthroughs originating from Small and Medium-sized Enterprises (SMEs) that often lack in-house legal expertise. Therefore, it is crucial for those involved in creating or managing intellectual property rights (IPR) to understand the fundamentals of Intellectual Property Law.

Intellectual Property Asset Management serves as a comprehensive guide for business and management students at various levels, offering a clear and straightforward explanation of key intellectual property rights and their protection mechanisms. The book situates the subject firmly within a business context and incorporates numerous case studies and examples from a diverse array of organizations. It outlines how businesses can capitalize on their rights through licensing, franchising, and other strategies to maximize the value of their intellectual property assets.

This resource equips students with essential knowledge, including the basic principles of intellectual property law necessary to identify potential IP issues, tools to evaluate IP breaches, and the ability to discern when expert legal assistance is required. Additionally, it provides insights on effectively collaborating with legal professionals to achieve favorable outcomes in managing intellectual property.