Multinationals and Asia
Organizational and Institutional Relationships
Axele Giroud editor Deli Yang editor Alex Mohr editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:22nd Jun '12
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9780415343237)
Adopting an international business perspective, this book surveys recent business developments in Asia, and the activities of multinational firms in the region, focusing in particular on the changing nature of organizational and institutional relationships, including intra- and inter- organizational relationships, business relationships with institutions, and relationships with stakeholders. The international team of contributors discuss the current and future trends in a wide range of business sectors across the region, as well as assessing how the nature of multinationals' activities in the region is changing as the business environment evolves and becomes more globalized.
"Different perspectives and approaches characterize the 11 papers in this collection, which investigate the organizational and institutional relationships that multinational enterprises (MNEs) have to manage in Asia. The editors have structured the material so that it moves from examination of micro-level relationships between MNEs and local organizations to meso- and macro-level relationships between MNEs and Asian institutions. Among the relationships discussed are inter-firm cooperation in German-Chinese joint ventures, the internationalization process of advertising agencies, inter-temporal relationships between foreign firms and local suppliers, MNEs and China’s intellectual property system, business and government policies in Southeast Asia, German MNEs and societal stakeholders, and MNEs and Japan’s labor market." --Reference & Research Book News
ISBN: 9780415514057
Dimensions: unknown
Weight: 440g
240 pages