Gender and Entrepreneurship
An Ethnographic Approach
Attila Bruni author Silvia Gherardi author Barbara Poggio author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:7th Oct '08
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£145.00(9780415352284)
Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
ISBN: 9780415486590
Dimensions: unknown
Weight: 440g
240 pages