Marketing, Morality and the Natural Environment
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:26th Mar '07
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- Hardback£39.99(9780415213820)

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
ISBN: 9780415439619
Dimensions: unknown
Weight: 400g
218 pages