Facets of Corporate Identity, Communication and Reputation

TC Melewar editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:9th Apr '08

Currently unavailable, and unfortunately no date known when it will be back

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Facets of Corporate Identity, Communication and Reputation cover

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?

Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments.

This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

ISBN: 9780415405287

Dimensions: unknown

Weight: 470g

252 pages